About

I am a marketing and growth strategist focused on building scalable systems across complex, international organizations.

My work sits at the intersection of segmentation, experimentation, lifecycle design, and cross-functional execution. Rather than focusing on individual campaigns or channels, I concentrate on the structural systems that determine how marketing organizations perform over time.

Over the past years I have worked across companies including Amazon Ads, Delivery Hero, and Adviqo, contributing to initiatives spanning segmentation architecture, education ecosystems, and product innovation driven by behavioral data.

Much of my work has involved translating analytical insights into operational frameworks that teams across markets and functions can realistically adopt.