Marketing & Growth Systems Strategist
Designing scalable marketing systems that connect segmentation, unit economics, and execution across international markets.
I work at the intersection of analytics, experimentation, and cross-market adoption. My focus is building structural marketing systems that enable organizations to scale growth with economic clarity.
Across companies including Amazon Ads, Delivery Hero, and Adviqo, I have designed segmentation frameworks, lifecycle systems, and product insights deployed across multiple international markets.
Selected Impact
Global Value-Based Segmentation Rollout — Unified fragmented segmentation models across four regions.
Behavioral Segmentation for Advertiser Education — Improved open rate from 35% to 40–45%.
Session-Based Product Launch — Contributed to 10% GMV growth.
How I Operate
- Translate analytics into decision frameworks
- Align stakeholders across regions and functions
- Design experiments tied to economic outcomes
- Operationalize models technically when needed
Based between Spain and Germany and open to strategic marketing and growth leadership opportunities.